Resources

There are numerous factors that need to be thoroughly analyzed before launching or re-launching your product. This analysis will establish if there is a strong demand for your product or service in the market that no other competitor is meeting.

The Business Plan is a written summary of what you hope to accomplish by being in business, and how you intend to organize your resources to meet your goals. It is the road map for operating your business and measuring progress along the way.

Integrated Marketing Communications (IMC) is a new trend in business planning – combining different communication instruments such as promotion, public relations, sale promotion, personal selling, internet communication and direct marketing.

A business diagnostic adds value by taking stock of the current situation, identifying future needs and measuring the gaps between the two contexts. This process provides a focus for effective decision making.

When customers specify or demand your brand, you become the preferred market supplier. This earns you a competitive advantage by giving you leverage and credibility to increase sales, improve margins and expand into new markets.

It is important that you take a step back to work ON your business, instead of working IN your business. For this we recommend the services of a professional who is not emotionally attached to your company.