What is database marketing? Database marketing is step one in direct marketing initiatives. Direct marketing uses databases of customers to generate targeted lists for direct communications.
Such databases include:
- phone numbers
- company names
Database marketing begins with… data. The more useful data available, the more effective the campaign. Such data comes from a number of sources. Many businesses collect data as part of a typical business transaction.
Once lists are collected, verification is required to ensure the lists are up-to-date date. This is a process that has to be done regularly to ensure the lists are always accurate.