Why you need a business plan
It is important to take the time and step back from working in your business to working on your business. Below are four reasons you need a business plan: 1. Growing your business Growing your business requires strategic planning. A business plan acts as a guide to move your business to the next level.
The importance of small business branding
A brand distinguishes your company from your competition in the minds of consumers. A recognizable brand ensures your company is top-of-mind. Below are three attributes that are crucial to branding your small business: Business name If you’re just starting out or considering a complete overhaul of your company, pick a company name that is relevant…
How your business can benefit from a SWOT analysis
A SWOT analysis is a tool to recognize the internal strengths and weaknesses of your company and the external opportunities and threats. Below are five benefits of using a SWOT analysis for your business: Identify Core Competencies The analysis can help recognize your company’s capabilities and consider its competitive advantages in the marketplace — the…