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Expanding your business internationally

In today’s global marketplace, many successful firms have expanded and increased their sales revenue by exporting to other countries. Canada’s largest trading partner, the U.S., is usually a first choice and offers enormous potential to increase sales and profitability. However, many exporters are now turning their attention to overseas markets that represent even greater opportunities – and challenges.

Expanding your business internationally can bring significant benefits but carries additional risk that requires research, an understanding of political and economic climate and due diligence.

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Expanding your business internationally

Customer Relationship Management (CRM) is a valuable system that every business should implement. It is a model for managing a company’s interactions with current and prospective customers.

CRMs are used to organize, automate and synchronize sales, marketing, customer service and technical support.

Studies show that organizations with a fully utilized CRM system can increase sales by 29%. It is crucial that the CRM system is accepted and operated by everyone (not just the sales/lead generation team) in the company, but how do you make sure they will actually utilize the system?

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Expanding your business internationally

Marketing a business requires many tools and tactics, across many channels. It requires integration, consistency and patience.

Not seeing any results? Before you pull the plug on your marketing efforts, here are three reasons why your marketing doesn’t always produce the expected ROI:

 

    1. Lack of integration

    Your marketing tactics cannot standalone. Email campaigns that do not coincide with your direct mail ads will lose momentum, fast.

    You must integrate all your marketing activities together. The person(s) in charge of your search engine optimization (SEO) and those responsible for creating content must work together. Email marketing campaigns should be linked with your television and radio ads.

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