Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social networking websites allow individuals to interact with one another and build relationships.
Key Objectives
- Expand reach of content
- Engage and excite influencers
- Better understand, identify, and engage potential buyers
- Improve customer service and satisfaction
- Enhance outbound campaign program effectiveness
Contact us to discuss how we can help you maintain your social media message.
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