Established in 1992, Z-Tec Automation Systems is an industrial automation company that provides custom printing, labeling and monitoring solutions for the forest products industry.
Z-Tec required a business development strategy to increase sales and achieve greater profitability. Our approach was to implement an Integrated Marketing program that dramatically improved performance.
What is Firstbase’s Work?
Being seen is what counts for corporate identity. We began with a Strategic Business Plan and action plan for a minimum of 1 year. Firstbase implemented identity and marketing outreach programs to improve visibility and positioning for growth.
- Strategic Business Planning
- Business Diagnostic
- Marketing Strategy
- Business Plan
- Market Research
- Database Research
- Integrated Marketing Communications
- Sales Channel Development
- CRM – Customer Relations Management
- Database Marketing
- Online Marketing & Advertisements
- Email Marketing Campaigns
- Direct Mail Campaigns
- Web Design & Development
- SEO, PPC, Website Management
- Managing & Monitoring Results
- Graphic Design
- Business Cards, Letterhead, Stationery
- Brochures, Newsletters & Flyers
- Print & Publishing
- Packaging & Point of Sale Displays
- Trade Show Displays
- Product Launch
Case Study Results…
The new brand and website has opened the door to new markets for the company.
Performance was dramatically improved with the implemented Integrated Marketing program.
The database research and direct marketing coordinated by Firstbase to potential customers throughout North America and helped significantly improve sales and profitability for Z-Tec’s unique printing solutions.
Firstbase listened to my unique situation and then delivered concepts that worked. Their approach was simple but they dove into the project with a full understanding of what the end-goal was. And boy did they deliver! I’m very excited about the new website, the design is modern, elegant, and functional. It does everything I wanted it to do.
Within 4 weeks from the launch of the inside sales activities we have quoted to qualified potential buyers over $8 million dollars and received our first order for a half million dollar project.
A year ago I had the great opportunity to find out about Firstbase Services and what they could do for my small business. I was at a crossroad as to how to grow my business effectively so I decided to take the leap and have them formulate a plan to rebrand my product and give my company a chance to grow. Well, using Firtsbase turned out to be the best decision I ever made!
In the last 3 years, we have turned our 500k business into a 5M business it has been a ton of hard work, but it is starting to pay dividends. We also opened another company to specialize in renovations. Just want you to know we do appreciate the research and work you put into our company.