Manufacturing & Product Distribution
Skeans Pneumatic and Automation Systems is a large distribution company with five locations throughout Western Canada. Firstbase was contracted by Skeans to perform a business diagnostic and help improve profitability.
One of the company’s primary deficiencies was that insufficient marketing efforts were taking place. Firstbase worked closely with Skeans’ Marketing Department and established new branding, a new website, and print collateral.
What is Firstbase’s Work?
Being seen is what counts for corporate identity. We began with a Strategic Business Plan and action plan for a minimum of 1 year. Firstbase implemented an identity program to improve visibility and positioning.
- Strategic Business Planning
- Business Diagnostic
- Business Consulting
- Market Research
- Database Research
- Marketing Strategy
- Database Marketing
- Email Marketing Campaigns
- Direct Mail Marketing Campaigns
- Web Design
- Web Development
- Graphic Design
- Business Cards
- Brochures & Newsletters
Case Study Results…
The new brand and website helped the company achieve a stronger and more consistent message in their marketplace. Working closely with Skeans staff,
Firstbase was able to deliver a website that allowed Skeans to take control of the site content.
This has given the company the freedom to add products, update news and set up e-mail campaigns directly within the website content management system.
Achieving the main objectives from the outset, Skeans marketing efforts improved with the ease of content management and awareness campaigns.
The new branding, website and print collateral improved positioning and opened doors for efficiency in digital marketing to help improve profitability.
Firstbase listened to my unique situation and then delivered concepts that worked. Their approach was simple but they dove into the project with a full understanding of what the end-goal was. And boy did they deliver! I’m very excited about the new website, the design is modern, elegant, and functional. It does everything I wanted it to do.
Within 4 weeks from the launch of the inside sales activities we have quoted to qualified potential buyers over $8 million dollars and received our first order for a half million dollar project.
A year ago I had the great opportunity to find out about Firstbase Services and what they could do for my small business. I was at a crossroad as to how to grow my business effectively so I decided to take the leap and have them formulate a plan to rebrand my product and give my company a chance to grow. Well, using Firtsbase turned out to be the best decision I ever made!
In the last 3 years, we have turned our 500k business into a 5M business it has been a ton of hard work, but it is starting to pay dividends. We also opened another company to specialize in renovations. Just want you to know we do appreciate the research and work you put into our company.