Food Manufacturing, Production & Retail
Fraser Valley Gourmet was founded in 2006. The company produces a premium Almond Butter Crunch candy. Although Fraser Valley Gourmet was producing a great product, the company lacked overall brand awareness and an effective marketing strategy.
In order to achieve the desired level of visibility and subsequent increase in sales, the company acquired the services of Firstbase to assist in the implementation of a complete rebranding program including packaging for product awareness campaigns.
What is Firstbase’s Work?
Being seen is what counts for corporate identity. We began with a Strategic Business Plan and action plan for a minimum of 1 year. Firstbase implemented identity, packaging and marketing outreach programs to improve visibility and positioning for growth.
- Strategic Business Planning
- Marketing Strategy
- Business Diagnostic
- Business Plan
- Market Research
- Sales Channel Development
- Regional/Remote Office Support
- Business Development
- Integrated Marketing Communications
- Online Marketing
- Advertising & PR Programs
- Web Design & Development
- Website Content
- Graphic Design, Print & Publishing
- Logo, Business Cards
- Marketing Collateral & Sales Presentation Tools
- Trade Show Displays & Design
- Signage & Pop-up POS Displays
Case Study Results…
The new branding, packaging, and website is a vast improvement and since being launched has yielded positive results, brand recognition and expanded
One significant development being that Fraser Valley Gourmet’s Almond Butter Crunch can now be found at all Save-on-Foods locations throughout British Columbia, expanding their reach and profitability.
What our client says…
“The new brand and packaging is making a major STATEMENT, it is simply wonderful!
The comments from the retailers are amazing…they all totally LOVE the new look!”
~ Katherine Geiger, Fraser Valley Gourmet
Firstbase listened to my unique situation and then delivered concepts that worked. Their approach was simple but they dove into the project with a full understanding of what the end-goal was. And boy did they deliver! I’m very excited about the new website, the design is modern, elegant, and functional. It does everything I wanted it to do.
Within 4 weeks from the launch of the inside sales activities we have quoted to qualified potential buyers over $8 million dollars and received our first order for a half million dollar project.
A year ago I had the great opportunity to find out about Firstbase Services and what they could do for my small business. I was at a crossroad as to how to grow my business effectively so I decided to take the leap and have them formulate a plan to rebrand my product and give my company a chance to grow. Well, using Firtsbase turned out to be the best decision I ever made!
In the last 3 years, we have turned our 500k business into a 5M business it has been a ton of hard work, but it is starting to pay dividends. We also opened another company to specialize in renovations. Just want you to know we do appreciate the research and work you put into our company.