The Cavalry
Construction Group

Landscaping & Home Renovation


Business Overview

Cavalry Construction is a high-end landscaping and home renovation company that has been in business for over 20 years. The company specializes in creating highly creative and durable landscapes and outdoor living spaces.

The company had a number of sub-brands that were creating brand confusion. Although Cavalry Construction was performing high-quality construction services, the company lacked overall brand awareness and an effective marketing strategy.

What is Firstbase’s Work?

Being seen is what counts for corporate identity. We began with a Strategic Business Plan and action plan for a minimum of 1 year. Firstbase implemented identity and marketing outreach programs to improve visibility and positioning for growth.

  • Strategic Business Planning
  • Marketing Strategy
  • Business Diagnostic
  • Business Valuation
  • Business Plan
  • Market Research
  • Database Research
  • Sales Channel Development
  • CRM Setup & Implementation
  • HR Solutions
  • Branding
  • Business Development
  • Integrated Marketing Communications
  • Database Marketing
  • Email Marketing Campaigns
  • Online Marketing
  • Direct Mail Campaigns
  • Web Design & Development
  • Website Content
  • Advertisements
  • Graphic Design, Print & Publishing
  • Logo, Business Cards, Letterhead, Stationery
  • Marketing Collateral & Presentation Templates
  • Corporate Books & Ebooks
  • Brochures & Flyers
  • Trade Show Displays & Design
  • Signage & Pop-up POS Displays
  • Corporate Apparel Design
  • Vehicle Signage
  • Video

Portfolio Samples

Strategic Business Planning,
Marketing Strategy, Branding,
Corporate Books


Multimedia Communications,
Brochures, Email Marketing,
Signage & Displays


Web Design, Web Development,


Case Study Results…

Branding works…

The new brand and website for Cavalry Construction has helped the company achieve a stronger and more consistent message in their marketplace. Our task was to communicate the value, trust and integrity embodied by Cavalry Construction in a way that was visual and easily understood at first glance.

Improved profitability…

Cavalry continues to grow and expand their operations. This is possible primarily because of effective marketing and higher visibility, that has attracted the attention of discriminate customers who have the ability to pay a premium for a high quality service.

  • Firstbase listened to my unique situation and then delivered concepts that worked. Their approach was simple but they dove into the project with a full understanding of what the end-goal was. And boy did they deliver! I’m very excited about the new website, the design is modern, elegant, and functional. It does everything I wanted it to do.

    Andrew Small North of 49 Naturals
  • Within 4 weeks from the launch of the inside sales activities we have quoted to qualified potential buyers over $8 million dollars and received our first order for a half million dollar project.

    Frank Hay NOMADIC™
  • A year ago I had the great opportunity to find out about Firstbase Services and what they could do for my small business. I was at a crossroad as to how to grow my business effectively so I decided to take the leap and have them formulate a plan to rebrand my product and give my company a chance to grow. Well, using Firtsbase turned out to be the best decision I ever made!

    Katherine Geiger Fraser Valley Gourmet
  • In the last 3 years, we have turned our 500k business into a 5M business it has been a ton of hard work, but it is starting to pay dividends. We also opened another company to specialize in renovations. Just want you to know we do appreciate the research and work you put into our company.

    Stefan Dahlen S&D Siding
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