For quick entry into top search engine positioning (first page), a pay-per-click (PPC) or Google Adwords program should be developed. This is similar to SEO strategy and is often an ancillary part of the search engine optimization (SEO) program. There is a cost associated in jumping immediately to the top of the ranking system.
A company on a PPC program pays a specified or variable (bid) amount each time a person clicks on a “word-ad” that becomes visible on the results page of a web search. These ads are found to the top or right side of a search engine results page and are referred to in the marketing world as sponsored links.
While there is an initial setup cost, as well as an ongoing PPC cost, a well-designed PPC program will ensure that your website is receiving traffic and clicks immediately.
Contact us to discuss how we can help you develop your PPC strategy and execution.